Sales Representative- HORECA

Kenya Wine Agencies Ltd is seeking to hire a Sales Representative.


Application deadline: 30th August, 2021

The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.


Area 1: 4 A’s Execution in HORECAS
 Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
 Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.
 Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
 Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.

Area 2: Sales Revenue Growth in HORECAS
 Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
 Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
 Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
 Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
 Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
 Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
 Identify Potential New Accounts and open the accounts directly with Kwal to grow business and Drive Volumes.

Area 3: Debt Management
 Ensure Account payment and Reconciliations are done on Time to avoid supply inconsistencies.
 Ensure HORECAs Accounts operates within the stated credit limits.

Area 4: Relationship Management.
 Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key partners.
 Ensure Timely address of Customers queries.
 Ensuring Immediate Customer Feedback.


 Bachelor degree in business a business related course.
 Membership in a professional body would be an added advantage.
 A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.

Job Closing Date: 30/08/2021 

Qualified and Interested?Apply via

Author: opportunitiesforallkenyans

We connect Kenyans to land their dream opportunities.

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